Trip Johnson
Copywriter. Creative Director. Wordaholic.
People don’t read anymore. Which is why you need a great writer.
Because while they may not read, they still see. And talk. And hear. And form deeply-seated opinions based on the tiniest of sound bites.
That's why words matter more than ever.
And you’re in luck. Because I have some that I’ve been saving just for you.
For more than 30 years, I’ve been taking regular words available to anyone in the public domain and arranging them in unique ways. Not just to be unique, but to capture the essence of your brand and the services you provide. To provoke thought, change perception and inspire action.
I’ve conjured up concepts and unleashed copy that has grown brands and launched careers in myriad categories. Retail. Packaged goods. Gaming. Sports. Legal services. Health care. Probably a few others, too.
In whichever sector your brand resides, connecting with your customers is essential. I have just the words to help you do it.
Give me a buzz and let’s get started.
Experience
Creative Director
Persicope
2013 Minneapolis, MN
Creative Director/Lead Writer
Nelson-Henry Marketing & Advertising
1998 – 2012 • Minneapolis, MN
Freelance Copywriter
Trip Johnson Creative
1992 – 1998 • St. Paul, MN
Copywriter
Chuck Ruhr Advertising
1989 – 1991 • Minneapolis, MN
Education
Duke University
BA in Political Science
1983 – 1987 • Durham, NC
Did not lead basketball team to national title.
University of St. Andrews
BA in Golf
1985 – 1986 • Scotland
Overcame a serious case of early tee time disease.
St. Paul Academy
HS in Geekiness
1979 – 1983 • St. Paul, MN
Braces and mullets don’t have to be fatal.
Clients
UnitedHealthcare OPTUM General Mills Cox Communications Land O' Lakes GlaxoSmithKline Breathe Right Nasal Strips Hagen-Dazs Europe Change Healthcare Armor Meats Airborne Thomsen-Reuters-West Deluxe Corporation Target Stores Kemps Minnesota Twins Arctic Cat Grand Casino Hormel Foods TCF Banks Great Clips for Hair Select Comfort Farmer's Business Network BASF