Meet Airborne Guy! – TV
Description
When we first started working on this account, the brand had no identity, and was often confused with its biggest competitors. So we leveraged the character on their packaging – Airborne Guy – and turned him into the brand icon. Quickly, Airborne Guy became the face of the brand at every consumer touchpoint, including web, POS, and even social media. But this is the spot that got it all started.
For
Airborne Health
Type
Multimedia