Three Easy Steps
Description
UnitedHealthcare offers health insurance to several national corporations. But they’re not allowed to market directly to these employees. Through effective use of data, we were able to identify employees of these companies with a high degree of certainty on Facebook.
We developed this video which to appear on their news feed during open enrollment period. We used a fast-paced, text-heavy approach because we know this approach currently generates higher click-through rates than standard video.
For
UnitedHealthcare